...is
a critical catalyst for strategic decision making.
Timely market information is a prerequisite for addressing questions such
as:
Have we differentiated our products and services from the competition?
Which of our customers' needs remain unmet?
What new products can we pursue profitably? Which should we avoid?
How large is the market for our new product?
How should we price and promote new products to maximize our return?
How can we invest our promotional dollars more cost effectively?
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