Market Access Partners offers
a wide range of research capabilities. Our research capabilities include recruitment of specialized healthcare professionals
for participation in:
Qualitative Research Studies
Qualitative research is generally used as a prelude to quantitative research.
Qualitative research is a valuable tool for probing into perceptions of your target audience to uncover affective drives and
hidden motivations, for exploring issues, identifying problems, evaluating ideas and concepts, and generating hypotheses.
Qualitative research findings are subsequently used to aid in quantitative research questionnaire development and design.
Market Access Partners offers qualitative research techniques including:
- One on One Personal Interviews
- Telephone Interviews
- Focus Groups
Quantitative Research Studies
Quantitative research techniques utilize large groups of respondents to provide
data that are statistically analyzed and can be tracked over time. Quantative market research is used to measure customer
awareness, attitudes, habits and practices, satisfaction and company loyalty, unmet needs, product concept receptivity, product
performance, brand position, brand image, product packaging and pricing expectations, as well as to quantify, measure, and
estimate market size and potential growth rate. Market Access Partners offers quantitative
research techniques including:
- Self-Administered Questionnaires
- Computer-Assisted Questionnaires
- Mail / Fax Questionnaires
- Online Questionnaires
- Telephone Questionnaires
