Every year medical conventions attract thousands of healthcare professionals
from all over the world. With countless specialists in one place at one time, medical conventions provide an excellent
opportunity to access large numbers of hard to reach professionals that would otherwise be difficult to contact in their normal
day to day workplace.
Because your targeted audience is conveniently located in one setting, convention
research allows you to take advantage of using a number of qualitative and quantitative research methodologies simultaneously.
For example, your research goals may call for quantitative survey design, such as self-administered and/or computer assisted
surveys for completion in an exhibit hall setting, while they may also require qualitative research design, such as one-on-one
interviews and/or focus groups to be held in meeting room or focus group settings. Making use of a wide range of research
capabilities, convention research is extremely cost-effective, and turn around time is exceedingly fast.
Products & Services We Provide
At times, preparation for convention research can seem like an overwhelming
task. Market Access Partners makes your job easier by assisting you with:
- Questionnaire setup and design
- Administering questionnaires in exhibit hall to targeted audience
- Data entry and analysis of results
- Providing data tables and PowerPoint presentations of data results
- Reserving booth space, meeting and/or focus group facility rooms
- Making audiovisual arrangements
- Providing moderators
- Paying incentives to participants
- Screening and recruiting for interviews
